Prof. Thomas Petzold Ph.D.
April 2013 Professor for Media Management, University of Applied Sciences for Media, Communication and Business Administration (HMKW), Berlin.
2011-2013 Research Fellow, Project leader "Socio-algorithmic Innovation", Collaborative project lead "Copying as innovation," Social Science Center Berlin, Germany & Centre of Excellence for Creative Industries and Innovation, Brisbane, Australia.
2011 Ph.D., Queensland University of Technology, Brisbane, Australia
2007 M.Arts, European University Viadrina, Frankfurt/Oder, Germany
2002 B.Arts, The Open University, Milton Keynes
Humer, S. & T. Petzold (2013) Go and stop them, but don’t tell anyone that an algorithm said to! Monitoring public life in Germany, Media in Transition 8 Conference, Massachusetts Institute of Technology, Boston, 3-5 May 2013.
Petzold, T (2013) Human-Algorithmic Scaffolding, Erasmus University Rotterdam, School of Law, Rotterdam, 24-25 January 2013.
Petzold, T, Liao, H, Hartley, J & J Potts (2012) A World Map of Knowledge in the Making: Wikipedia’s Inter-language linking as a dependency explorer of global knowledge accumulation, In Schich, M, Malina, R, I Meirelles (Eds) Arts, Humanities and Complex Networks, MIT Press. Links to: E-Book and Web Companion.
Petzold, T, Liao, H, Hartley, J & J Potts (2012). A world map of knowledge in the making: Wikipedia's inter-language linkage as a dependency explorer of global knowledge accumulation. Leonardo: Art, Science and Technology 45(3).
Workshop "Language and Internet", Alexander von Humboldt Institute for Internet and Society, Berlin, 28 October 2011.
Petzold, T (2011) The Merkel Algorithm. What Indian search engines reveal about German Chancellor Angela Merkel? Kulturaustausch: Zeitschrift für Internationale Perspektiven II-III. (in German)
1. Socio-algorithmic innovation - This research project is concerned with innovation capacities of media and communication caused by technological and social change. The specific focus is on the networking of computational and social innovation. The research project seeks to identify practices of this analytical junction both to conceptualise these for key issues in media and innovation research and to provide recommendations for individuals and institutions. The selected case studies are established digital as well as emergent research objects: Apps, APIs, big data, search engines, Wikipedia. Each case study examines the ways in which social practices determine the incremental development of the research object, and vice versa, how the research object as a technical system affects social practices. Based on this analysis, innovation capacities are developed to give conceptual recommendations for research and practice.
2. Copying as innovation - This research project starts from the proposition that almost all our decisions are based on copying. We give an idea a tweak of our own and a new idea emerges. This keeps up freshness and flexibility, in fact, it is the most undervalued way of innovation. The project, organised together with John Hartley, has initiated a collaborative platform for everyone interested in thinking about copying afresh, and with the aim of developing a much needed zeitgeist, that is, copying as innovation.