Journal of Promotion Management
General information on the online edition:
|Publisher:||Routledge, Taylor & Francis Group|
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|Fulltext online since:||Vol. 1 (1992)|
|Type of appearance:||Fulltext, online and print|
|Pricetype:||free of charge in conjunction with print subscription|
|Annotation:||The Journal of Promotion Management will keep you up to date with cutting edge with applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas.|
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