Research in this area focuses on economic decision making and its societal consequences. It examines the role of institutions and markets and studies economic learning, development and social evolution. It considers the profound interaction of psychology and economics and is often interdisciplinary in nature. Applications include the analysis of political processes, the emergence of prosocial behavior, and market design, in particular for matching problems.

The Research Area Markets and Choice consists of the following research units:

• the Research Department Market Behavior (Prof. Dr. Dorothea Kübler)

• the Research Professorship Behavioral Economics and Human Agency (Prof. Dr. Steffen Huck)

• President's Research Group Inequality, Social Mobility and Growth (Prof. Dr. h.c. Nicola Fuchs-Schündeln, Ph.D.)

• the Research Group Information Incentives Inequality (Dr. Maja Adena)

The following Visiting Research Professorship is also located in this research area:

• the Visiting Research Professorship Intergenerational Social Learning (Prof. Guillaume Frechette, Ph.D.; Prof. Andrew Schotter, Ph.D.)