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This project investigates persistent health inequalities in affluent societies, focusing on the psychological mechanisms and environmental factors that shape health-related decision-making across socioeconomic groups. Despite universal healthcare coverage and extensive public health initiatives, significant disparities in health behaviours and outcomes persist along socioeconomic lines. 

The project draws on the Uncontrollable Mortality Risk Hypothesis to examine how perceptions of control over mortality risk influence health investment decisions. The hypothesis suggests that individuals who perceive their mortality risk as less controllable may be less motivated to invest in long-term health.