Dr. Maja Adena

Portrait Foto Dr. Maja Adena (David Ausserhofer)
David Ausserhofer


+49 30 25491 423
maja.adena [at] wzb.eu
Reichpietschufer 50
D-10785 Berlin
D 104
Wissenschaftliche Mitarbeiterin der Abteilung
Stellvertretende Direktorin der Abteilung


Economics of Philanthropy | Media Economics | Field and natural experiments


seit 2020 Stellvertretende Direktorin, Abteilung Ökonomik des Wandels, WZB

2013 Freie Universität Berlin Promotion in Volkswirtschaftslehre

2012-2019 Wissenschaftliche Mitarbeiterin, Abteilung Ökonomik des Wandels, WZB

2012 2012 Wissenschaftliche Mitarbeiterin, Centre for Economic Analysis, CenEA, in Szczecin (PL)

2006 2012 Wissenschaftliche Mitarbeiterin, Institut für Wirtschaftstheorie, Freie Universität Berlin

2006 2012 Berlin Doctoral Program of Economics and Management Science (BDPEMS)

2006 Freie Universität Berlin Diplom in Volkswirtschaftslehre

Ausgewählte Publikationen

Adena, M., & Hager, A. (forthcoming). Does online fundraising increase charitable giving? A nationwide field experiment on Facebook. Management Science.

Adena, M., Hakimov, R., & Huck, S. (2024). Charitable giving by the poor: A field experiment in Kyrgyzstan. Management Science, 70(1), 633-646, https://doi.org/10.1287/mnsc.2023.4702.

Adena, M., & Harke, J. (2022). COVID-19 and pro-sociality: How do donors respond to local pandemic severity, increased salience, and media coverage?. Experimental Economics25(3), 824-844, https://doi.org/10.1007/s10683-022-09753-y.

Adena, M., & Huck, S. (2022). Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms, Experimental Economics, 25(5), 1399–1417, https://doi.org/10.1007/s10683-022-09759-6.

Adena, M., & Huck, S. (2020).Online fundraising, self-image, and the long-term impact of ask avoidance. Management Science66(2), 722-743, https://doi.org/10.1287/mnsc.2018.3232.

Adena, M., & Huck, S. (2019). Giving once, giving twice: A two-period field experiment on intertemporal crowding in charitable giving. Journal of Public Economics, 172, 127-134, https://doi.org/10.1016/j.jpubeco.2019.01.002.

Adena, M., & Huck, S. (2017). Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment. Journal of Public Economics, 148, 32-42, https://doi.org/10.1016/j.jpubeco.2017.02.002.

Adena, M., Enikolopov, R., Petrova, M., Santarosa, V., & Zhuravskaya, E. (2015). Radio and the Rise of the Nazis in Prewar Germany. The Quarterly Journal of Economics130(4), 1885-1939, https://doi.org/10.1093/qje/qjv030.

For full publication list, see here.


Working Papers:

Adena, M., & Huck, S. (2023). Support for the German right-wing populist party AfD diminishes subjective well-being – Experimental and survey evidence from Germany, conditionally accepted at PLOS ONE.

Adena, M., & Huck, S. (2023). How Does Facilitated Giving Affect Sales? A Field Experiment, earlier version, under revision.

Adena, M., Enikolopov, R., Petrova, M., & Voth, H. J. (2021). Bombs, broadcasts and resistance: Allied intervention and domestic opposition to the Nazi regime during World War II. WZB Discussion Paper (No. SP II 2021-301), under revision.

Timko, Ch. & Adena, M. (2023). Transparent app design reduces excessive usage time and increases willingness to pay compared to common behavioral design—a framed field experiment, WZB Discussion Paper (No. SP II 2023–302), under revision.