Dr. Maja Adena

Portrait Foto Dr. Maja Adena (David Ausserhofer)
David Ausserhofer


+49 30 25491 423
maja.adena [at] wzb.eu
Reichpietschufer 50
D-10785 Berlin
D 104
Wissenschaftliche Mitarbeiterin der Abteilung
Stellvertretende Direktorin der Abteilung


Economics of Philanthropy | Media Economics | Field and natural experiments


seit 2020 Stellvertretende Direktorin, Abteilung Ökonomik des Wandels, WZB

2013 Freie Universität Berlin Promotion in Volkswirtschaftslehre

2012-2019 Wissenschaftliche Mitarbeiterin, Abteilung Ökonomik des Wandels, WZB

2012 2012 Wissenschaftliche Mitarbeiterin, Centre for Economic Analysis, CenEA, in Szczecin (PL)

2006 2012 Wissenschaftliche Mitarbeiterin, Institut für Wirtschaftstheorie, Freie Universität Berlin

2006 2012 Berlin Doctoral Program of Economics and Management Science (BDPEMS)

2006 Freie Universität Berlin Diplom in Volkswirtschaftslehre

Ausgewählte Publikationen

Beiträge in referierten Zeitschriften:

Online fundraising, self-image, and the long-term impact of ask avoidance (with Steffen Huck), Management Science, 66(2), 2020, pp. 722–743.

Giving Once, Giving Twice: A Two-Period Field Experiment on Intertemporal Crowding in Charitable Giving (with Steffen Huck),  Journal of Public Economics, 172 (April), 2019, pp. 127-134.

Quality certifications for nonprofits, charitable giving, and donor's trust: experimental evidence (with Jeyhun Alizade, Frauke Bohner, Julian Harke and Fabio Mesters), Journal of Economic Behavior & Organization, 159, 2019, pp. 75-100.

Matching donations without crowding out? Some theoretical considerations a field, and a lab experiment (with Steffen Huck), Journal of Public Economics, 148 (April), 2017, pp. 3242.

Testing consumer theory: Evidence from a natural field experiment (with Steffen Huck and Imran Rasul), Journal of the Economic Science Association, 3(2), 2017, pp. 89–108.

Nonprofit Organizations, Free Media and Donor's Trust, Journal of Economics, 118 (3), 2016, pp. 239263.

Radio and the Rise of the Nazis in Prewar Germany (with Ruben EnikolopovMaria PetrovaVeronica Santarosa, and Ekaterina Zhuravskaya),  The Quarterly Journal of Economics, 130(4), 2015, pp. 18851939.

Charitable giving and nonbinding contribution-level suggestions
Evidence from a field experiment
(with Steffen Huck and Imran Rasul), Review of Behavioral Economics, Vol 1, Issue 3, 2014, pp. 275293.

Poverty and transitions in health in later life (with Michal Myck), Social Science & Medicine, Vol 116, September 2014, pp. 202–210.

Working Papers:

Does online fundraising increase charitable giving? A nation-wide field experiment on Facebook (with Anselm Hager), 2020, WZB Working Paper SP II 2020–302, R&R at Management Science.

Charitable giving by the poor. A field experiment in Kyrgyzstan (with Rustamdjan Hakimov and Steffen Huck), 2020, WZB Working Paper SP II 2019–305r, R&R at Management Science.

Voluntary “donations” versus reward-oriented “contributions:” Two experiments on framing in funding mechanisms (with Steffen Huck), 2020, WZB Working Paper SP II 2016–308r, R&R at Experimental Economics.

Personalized fundraising: A field experiment on threshold matching of donations (with Steffen Huck), 2019, WZB Working Paper SP II 2019–306r, R&R at Journal of Economic Behavior & Organization.

COVID-19 and pro-sociality: How do donors respond to local pandemic severity, increased salience, and media coverage?(with Julian Harke), R&R at Experimental Economics.

Can fundraising harm your core business? A field experiment on how fundraising affects ticket sales (with Steffen Huck), 2019, WZB Working Paper SP II 2019–304.

Bombs, Broadcasts and Resistance: Allied Intervention and Domestic Opposition to the Nazi Regime During World War II (with Ruben EnikolopovMaria Petrova, and Hans-Joachim Voth) 2020, CEPR DP15292.

Home alone: Widows' well-being and time (with Daniel Hamermesh, Michał Myck, and Monika Oczkowska), 2021, SSRN.


Tax-price Elasticity of Charitable Donations - Evidence from the German Taxpayer Panel, in: The Routledge Handbook of Taxation and Philanthropy, Edited by Peter, Henry and Giedre Lideikyte-Huber, Routledge, 2021, forthcoming.

How can we improve tax incentives for charitable giving? Lessons from field experiments in fundraising, in: The Routledge Handbook of Taxation and Philanthropy, Edited by Peter, Henry and Giedre Lideikyte-Huber, Routledge, 2021, forthcoming.

Material deprivation items in SHARE Wave 5 data: a contribution to a better understanding of differences in material conditions in later life (with Michal Myck and Monika Oczkowska), in: Ageing in Europe - Supporting Policies for an Inclusive Society, Edited by Börsch-Supan, Axel, Kneip, Thorsten, and Howard Litwin, DE GRUYTER, 2015, pp.25–38.

The role of poverty in determining transitions in key areas of quality of life (with Michal Myck), in: Active ageing and solidarity between generations in Europe, First results from SHARE after the economic crisis, Edited by Börsch-Supan, Axel, Brandt, Martina, Litwin, Howard, Weber, Guglielmo, DE GRUYTER, 2013, pp.55-74.


Essays on Nonprofit Organizations, donations, and fund-raising, 2013, Dissertation, Berlin: Freie Universität Berlin


Nudging und soziales Engagement: Wie kann Nudging dazu beitragen, die Spendenbereitschaft zu erhöhen?, Vierteljahrshefte zur Wirtschaftsforschung, 2018 (2), pp. 139-152.

Auch das Spenden hat ein Geschlecht Frauen und Männer sind unterschiedlich großzügig (with Katharina Dorn), WZB-Mitteilungen 161, 2018, pp. 37-38.

Ein Stupser, um Gutes zu tun Wie Nudging die Spendenbereitschaft erhöht, WZB-Mitteilungen 158, 2017, pp. 26-28.

Partnerverlust und seine Folgen Wie Trauer die Gesundheit und das Wohlbefinden beeinträchtigt, WZB-Mitteilungen 152, 2016, pp. 25-27. English version: The Consequences of Loss How Grieving Affects People’s Health and Wellbeing, WZB Report 2017, pp. 60-62.

Ein messbarer Einfluss Verändert Medienkontrolle das Wählerverhalten? WZB-Mitteilungen 151, 2016, pp. 43-46.
Old-Age Poverty and Health–How Much Does Income Matter? (with Michal Myck), in: FREE Policy Brief Series, September 2013.

1. Donations, Non-Profit Organizations, Fundraising

2. Media Economics and Political Economy

Media in the Weimar Republic (with Ruben EnikolopovMaria Petrova, and Ekaterina Zhuravskaya).

Media reporting of natural disasters and its impact on disaster relief (with Julian Harke), funded by DFG.

Cultural divide and the new radical right-wing party in Germany (AfD) (with Steffen Huck), preregistration documents.

3. Poverty and Deprivation

Widowhood and health (with Michal Myck and Monika Oczkowska)

Portrait Foto Dr. Maja Adena (David Ausserhofer)
David Ausserhofer


+49 30 25491 423
maja.adena [at] wzb.eu
Reichpietschufer 50
D-10785 Berlin
D 104

Workshop series "Recent Advances in the Economics of Philanthropy"

Past editions took place in 2015, 2017, 2018, 2021.


Workshop series "Economics of Media Bias"

4th edition took place at the WZB in February 2019. 5th edition is planned for 31.03-01.04.2022 at the WZB.


  • January 2020: Board member of the Association for theStudy of Generosity in Economics (ASGE)
  • October 2018: I was elected as chairperson of the WZB Ethics Committee
  • June 2018: I joined BCCP Board of Directors
  • I was invited by the Association for Comparative Economic Studies (ACES) and the Association for the Study of Generosity in Economics (ASGE) to present my work at ASSA 2019
  • January 2018: I was elected as BERA representative and joined BERA Committee

Workshop "Enacting change in long-run behavior and attitudes"