Sana Ahmad

Sana Ahmad
David Ausserhofer


sana.ahmad [at]
Sekretariat +49 30 25491 538
E 422
Gastwissenschaftlerin der Forschungsgruppe


Sana Ahmad is a doctoral candidate at the Freie Universität Berlin and currently work with the research group ‘Work in Highly Automated, Digital-Hybrid Processes’ at the Weizenbaum Institute in Berlin, associated with the ‘Globalization, Work, and Production’ unit at the Berlin Social Science Center. Her doctoral project looks at the global content moderation value chains and the role of Indian IT-BPO firms in servicing social media platforms located in the Global North. In doing so, she primarily studies the managerial strategies of labour control for extracting labour productivity, and the accompanying forms of agency exercised by content moderators in India.

More information on her work can be found at

Ausgewählte Publikationen

Ahmad, S. (2022). Who moderates my social media? Locating Indian workers in the global content moderation practices. In C. Strippel, S. Paasch-Colberg, M. Emmer & J. Trebbe (Eds.), Challenges and perspectives of hate speech analysis (pp. 74-88). Forthcoming.

Ahmad, S., Krzywdzinski, M. (2022). Moderating in Obscurity: How Indian Content Moderators Work in Global Content Moderation Value Chains. In M. Graham, & F. Ferrari, (Eds.), Digital Work in the Planetary Market. International Development Research Centre & MIT Press. Forthcoming.

Ahmad, Sana (2021): Within and Without: Analysing Offshored Content Moderation to India. (n.d.). Weizenbaum Institut. Retrieved April 6, 2021, from

Ahmad, Sana (2020): COVID-19 and the Future of Content Moderation | WZB. (n.d.). Retrieved July 2, 2020, from

Ahmad, Sana (2018): A risk worth taking: Studying content moderation on social media platforms | Digital Society Blog. (2018, July 24). HIIG.

Sinders, C., Ahmad, S. (2021). The labor behind the tools: Using design thinking methods to examine content moderation software. In: ACM Interactions 28(4), 6-8, New York.