19 10 2017 19 10 2017
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Bridging the Divide: Can Effective Political Communication Overcome Political Polarization?

WZB Distinguished Lecture in Social Sciences with Robb Willer
Manuela Ludwig
mail: manuela [dot] ludwig [at] wzb [dot] eu
Wir bitten um Anmeldung bis zum 12.10.2017.

Discussant: Bernhard Weßels
Moderated by Ruud Koopmans

Anger and antagonism between the left and right in America have reached historic levels. At the same time, liberals and conservatives have grown more distant from one another, living in different places and interacting mostly with politically like-minded others. Robb Willer argues one consequence of these trends is that Americans are unable to understand the perspective of those they disagree with, making it more difficult than ever to communicate. However, Robb Willer finds that political persuasion is possible, despite this extreme polarization. New political arguments carefully designed to fit the values of those targeted for persuasion were persuasive in a series of experiments on hot-button issues like same-sex marriage, national health insurance, military spending, and the environment. Robb Willer’s research highlights the importance of empathy and understanding for reducing political conflicts.

Robb Willer is a Professor in the Departments of Sociology, Psychology (by courtesy), and the Graduate School of Business (by courtesy) at Stanford University. He received his Ph.D. and M.A. in Sociology from Cornell University and his B.A. in Sociology from the University of Iowa. He previously taught at the University of California, Berkeley.

Donnerstag, 19. Oktober 2017
Beginn: 17:00 Uhr
: WZB, Reichpietschufer 50, 10785 Berlin, Raum A 300