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New approaches to research on philanthropy have deepened the understanding of giving behavior. They include the ascent of field experiments on fundraising where charities are perceived as active parties. Others include the influence of behavioral economics on our understanding of how social interactions affect donations. The channels through which people donate have recently changed as well. For example, the role of online activities like donation-based crowdfunding is increasing.

This talk compares arguments for interventions in the digital platform market that envisage that a better ‘balancing’ of public and commercial values can be achieved with arguments for a deeper contestation with the underlying logics of data driven markets which might result in shifting the digital innovation trajectory. It suggests the need for a radical reframing of initiatives to govern digital technology innovation drawing on contemporary initiatives aimed at reducing the harms associated with commercial datafication.